UniGeniusIB Business Management

Course map

The five units

  • Unit 1: what a business is, its forms and its objectivesSL and HL: Paper 1; Paper 2
    • Explain the role of businesses, the sectors and entrepreneurship (1.1)
    • Compare the types of business entity, including social enterprises (1.2)
    • Explain vision, mission, aims, objectives and corporate social responsibility (1.3)
    LessonPractice
  • Unit 1: stakeholders, growth and multinational companiesSL and HL: Paper 1; Paper 2
    • Explain stakeholder interests and conflict (1.4)
    • Explain economies and diseconomies of scale and internal and external growth (1.5)
    • Evaluate the impact of multinational companies on host countries (1.6)
    LessonPractice
  • Unit 2: human resource planning, structure and leadershipSL and HL: Paper 1; Paper 2
    • Explain workforce planning, recruitment, training and appraisal (2.1)
    • Analyse organizational structures, delayering, span of control and chain of command (2.2)
    • Compare leadership styles and management functions (2.3)
    LessonPractice
  • Unit 2: motivation, culture, communication and employee relationsSL and HL: Paper 1; Paper 2
    • Apply content and process theories of motivation and types of reward (2.4)
    • Explain organizational culture and culture clash (2.5, HL only)
    • Explain communication and industrial relations (2.6, and 2.7 HL only)
    LessonPractice
  • Unit 3: sources of finance, costs and revenuesSL and HL: Paper 1; Paper 2
    • Distinguish capital and revenue expenditure (3.1)
    • Compare internal and external sources of finance (3.2)
    • Calculate and classify costs and revenues (3.3)
    LessonPractice
  • Unit 3: final accounts and ratio analysisSL and HL: Paper 2; Paper 1
    • Interpret a statement of profit or loss and a statement of financial position (3.4)
    • Calculate and interpret profitability and liquidity ratios (3.5)
    • Calculate and interpret efficiency ratios (3.6, HL only)
    LessonPractice
  • Unit 3: cash flow, investment appraisal and budgetsSL and HL: Paper 2; Paper 1
    • Construct and interpret cash flow forecasts and explain strategies for cash flow problems (3.7)
    • Calculate payback period and average rate of return, and net present value at HL (3.8)
    • Explain budgets and variance analysis (3.9, HL only)
    LessonPractice
  • Unit 4: marketing, marketing planning, sales forecasting and researchSL and HL: Paper 1; Paper 2
    • Explain market orientation, market share and growth (4.1)
    • Explain segmentation, targeting, positioning and the USP (4.2)
    • Use sales forecasting (4.3, HL only) and compare primary and secondary research (4.4)
    LessonPractice
  • Unit 4: the seven Ps and international marketingSL and HL: Paper 1; Paper 2
    • Apply the seven Ps of the marketing mix, including the product life cycle and pricing methods (4.5)
    • Explain branding and promotion, including social media marketing (4.5)
    • Explain international marketing (4.6, HL only)
    LessonPractice
  • Unit 5: operations methods, location and break-evenSL and HL: Paper 1; Paper 2
    • Explain operations management and sustainability (5.1)
    • Compare job, batch, mass and mass customization production (5.2)
    • Explain location decisions (5.4) and calculate break-even, margin of safety and target profit (5.5)
    LessonPractice
  • Unit 5 HL: lean production, production planning, crisis, R&D and information systemsHL only: Paper 1; Paper 2; Paper 3
    • Explain lean production, quality management and kaizen (5.3)
    • Explain supply chain, inventory and capacity utilization (5.6)
    • Explain crisis management, R&D and management information systems (5.7 to 5.9)
    LessonPractice

The business management toolkit

  • The toolkit: SWOT, Ansoff, STEEPLE, BCG, decision trees and moreSL and HL: Paper 1; Paper 2
    • Apply SWOT, STEEPLE, the Ansoff matrix and the BCG matrix to a case
    • Calculate expected values in a decision tree and use descriptive statistics
    • Explain the business plan and circular business models
    LessonPractice
  • The HL toolkit: force field, Gantt, Hofstede, Porter, contribution, critical path and regressionHL only: Paper 1; Paper 2; Paper 3
    • Apply force field analysis, Hofstede's cultural dimensions and Porter's generic strategies
    • Use contribution for make-or-buy decisions and read a Gantt chart
    • Identify the critical path and floats, and read a scatter diagram with a line of best fit
    LessonPractice

Assessment, concepts and Paper 3

  • How the course is assessed: papers, command terms, concepts and the IASL and HL: Paper 1; Paper 2
    • Know each paper's structure and what the markbands reward
    • Use the command terms and the four key concepts: change, creativity, ethics and sustainability
    • Plan a business research project through one concept
    LessonPractice
  • Paper 3: the social enterprise and the plan of actionHL only: Paper 3
    • Describe a human need and explain a social enterprise's challenges
    • Write a decision-making document with a recommended plan of action
    • Use the resource materials and evaluate the plan's impact and trade-offs
    LessonPractice

IB Diploma Programme Business Management, SL and HL. The internal assessment, a research proposal, is not practised here.

Independent preparation for IB Diploma Programme Business Management. Not affiliated with or endorsed by the International Baccalaureate Organization.

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