Question 11 mark
A small gym is carrying out a SWOT analysis. Which of these is an opportunity?
SL, Paper 1; SL, Paper 2 · The business management toolkit
The toolkit: SWOT, Ansoff, STEEPLE, BCG, decision trees and more
Questions for SL. · The lesson
1 of 6
Question 21 mark
New software lets customers design spare parts at home and print them on cheap 3D printers, so a parts maker loses sales. Which STEEPLE factor is this?
Question 31 mark
A bakery that sells its sourdough bread in its home town starts selling the same bread to supermarkets in a neighbouring country. Which Ansoff strategy is this?
Question 41 mark
A product has a 4% share of a market that is growing by 18% a year; the market leader has a 30% share. Where does the product sit in the BCG matrix?
Question 51 mark
A firm has one cash cow, two question marks and one dog. Which use of the cash cow's surplus best fits the logic of the BCG matrix?
Question 61 mark
Why does a bank usually ask a new business for a business plan before lending to it?