Question 1
A key performance indicator is best described as
How to answer the Section B case study
Section B is worth 25 or 35 marks, in questions on one case study. Every answer has to be tied to the case: its business, its people, its figures and its problem.
| Marks | 25 or 35 |
|---|---|
| Based on | One case study |
| Questions | Short-answer and extended-answer, some in several parts |
| Rule | Every answer linked to the case |
Read the case before the questions
- Use reading time to mark the business's objectives, its stakeholders, the problem and any figures.
- Note what the case says has already been tried, so you do not propose it again.
- Work out any key performance indicator the figures allow, such as a percentage change or a market share.
Link every point to the case
A point the case does not support earns little, however accurate. Name the business, quote its figures and say what the strategy would do for its staff, customers or owners.
Try 2 questions
Question 2
Murray Bend Hardware lets the staff in each store decide how to arrange the new self-service checkouts in their own store. Which strategy to overcome resistance is this?
Next step
Questions people ask
Can I use a real business in Section B?
Answer about the business in the case. Your own case studies help you understand strategies, but the marks are for applying them to the case you are given.
How much of the case should I quote?
A detail or a figure in each point is enough. Copying long passages costs time and earns nothing.