Question 1
Why is leadership important when a business implements change?
How to write the 10-mark extended answer
One 10-mark question with no parts, in Section A or Section B. It asks for depth: two or three strategies or ideas, each developed for the business, and a judgement you justify.
| Marks | 10, one compulsory question |
|---|---|
| Where | Section A or Section B |
| Parts | None |
| Command terms | Often analyse, discuss, evaluate, justify or propose |
A plan for 10 marks
- One opening sentence that answers the question and names the strategies or ideas you will use.
- A paragraph for each of two or three strategies: what it is, how it works for this business, its benefit and its limitation.
- Links across the course where they help: the motivation effect of a change in operations, the stakeholders a cost cut affects.
Evaluate is a judgement
A full description of strategies stays in the middle of the range. Say how well each would work, for whom and under what conditions, and finish with a judgement and the reason for it.
Try 2 questions
Question 2
Under Porter's Generic Strategies, a business following a lower cost approach aims to
Next step
Questions people ask
How long should the extended answer be?
Long enough for two or three developed strategies and a judgement, usually about a page. Plan it in reading time and leave about 15 minutes to write it.
Do I need a conclusion?
Yes, when the command term asks for a judgement (evaluate, justify, to what extent). End with a decision and the reason for it.